Universities choose us when they need clarity, functionality and coordinated design.
From North to South Italy, we have collaborated with leading Italian universities to design wayfinding systems that guide students, visitors and staff in complex and ever-changing spaces.
Designing flows is (almost) more important than signals.
Yes, because good signage doesn’t start with design… but with the movement of people.
Before even thinking about where to put a license plate, we study how users move, what routes they take, where they slow down, where they hesitate.
That’s where you need guidance. That’s where we come in.
Do you know why pink is often used in hospital projects?
It’s not (just) an aesthetic choice.
Pink is a color that communicates tranquility, care, empathy. It has been identified as the ideal shade to represent spaces dedicated to health, especially in hospital and outpatient settings.
Un unico referente, mille soluzioni. Per il progetto ChorusLife a Bergamo, non ci siamo limitati a “realizzare la segnaletica”. We have taken on the role of general contractor, also taking care of many processes that, usually, are outside the competences of those who only deal with wayfinding. A complex and articulated intervention that required planning,…
just an aesthetic question: it is a functional tool that guides, reassures, simplifies.
From the waiting room to the ward, every indication must be clear, visible, intuitive.
Every space has unique dynamics. That’s why we always start with a question: how can we make orientation simple and intuitive for everyone?
We analyze the flows.
We design the path.
We produce each element internally.
We offer solutions that are upgradable and integrated with the architecture.
Every big project needs tailor-made solutions.
When spaces expand, complexity also increases. And this is where our know-how comes into play.
At Seberg, we develop custom signage systems designed to meet the specific needs of large structures: hospitals, campuses, office complexes, shopping malls, airports.
Colors and letters are not chosen at random. Behind each visual code there is a careful study to make the space clear, readable and accessible to all Cittadella della Salute – Treviso – A project by Seberg, designed to clearly guide each person.
When the design is clean, the color palette is thoughtful and the graphics are clear… even a convex structure can get noticed.
And no, it’s not a dive into the past. It’s simply a functional choice that really works.
As in this creation for ASST Papa Giovanni XXIII – Riabilitazione Specialistica Mozzo, where the convex line was able to:
– integrate perfectly with the environment,
You know those floor plans that seem to come from a nightmare?
Tiny texts, all the same colors, indecipherable orientation…
Managing a floor plan is not just “making a drawing”:
it is designing clarity, guiding people, reducing confusion in complex spaces.
