In the terminal, no one reads the signs. Yet everyone arrives at the gate.
You’re running to the gate. Your flight is in twenty minutes, the terminal is huge, and you don’t speak the language. You look up and read the signs. You reach the gate.
Visual hierarchy, color contrast, placement at decision points: every element is where it needs to be, before you even need it.
The best wayfinding is the one you don’t notice. But if it were missing, you would immediately notice it.
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