Pay attention to the finishes!

Do you know why finishes are crucial in a wayfinding project?

Very often they are perceived as a marginal detail, a secondary aspect compared to the overall design or the position of the signs.

In reality, the choice of finishes determines the entire life cycle of the project: it influences the sustainability of the materials, compliance with regulations and, above all, the quality of the experience for those who will use the space.

A certified material demonstrates environmental responsibility and reduces the impact on the ecosystem.

A properly treated surface guarantees fire resistance, hygiene, and durability: essential characteristics in environments such as airports, hospitals, or shopping centers.

And last but not least, the way a finish reflects light or creates visual contrast can make signage instantly readable, or frustrating and unclear.

This is where finishes really make the difference: they transform a signage system into a reliable tool, capable of lasting over time and communicating identity and care.

In your work, how much space do you dedicate to these choices already in the preliminary stages of the project?