CityLife Shopping District is a perfect example: the backlit sign is not just an aesthetic choice, but a strategic intervention to orient, welcome, and enhance the space.
In every architectural or urban project – from shopping centers to stations, airports to public spaces – signage is not just a detail. It is visual identity, guidance, and experience.
But which one to choose?
Front-lit: High frontal visibility, ideal for high-visibility environments (e.g., street windows)
Backlit: Elegant, modern effect, perfect for institutional or corporate projects where light enhances volumes and creates atmosphere.
A good sign doesn’t just communicate your name, it tells your brand story and guides people intuitively.
Why does it matter for B2B, public administrations, and retail developers?
Orientation & UX: readable signs reduce wayfinding time by 30%.
Brand equity: luminance = perception of quality (Nielsen studies 2024).
Sustainability: LED retrofit → ROI <18 months thanks to lower consumption and maintenance.
If you are looking for an expert wayfinding partner to collaborate with to optimize orientation and flow management
Contact us for a personalized consultation: info@seberg.it
