In large airports, managing flows is one of the most complex challenges.
Building new spaces isn’t always the solution: sometimes the real game-changer is SIGNAGE.
Think about how much time we waste in front of unclear or contradictory signs.
Every hesitation from a passenger translates into wasted seconds, lines that get longer, aisles that get congested.
Conversely, when signage is carefully designed, traffic flows naturally, almost invisibly.
Three choices really make a difference:
the use of universal pictograms that overcome language barriers;
the chromatic coherence that guides even in moments of stress;
dynamic signage capable of updating in real time to avoid crowding.
It’s not just a matter of aesthetics: it’s a strategic investment that impacts operational efficiency, safety, and the overall passenger experience.
And you, in which airports have you seen virtuous examples of wayfinding?
