Public administrations, design studios, and urban retail operators ask us for wayfinding solutions that go beyond simple information panels: they want experiences. That’s where our City Totems come into play.

Uncompromising robustness
Galvanized steel structure, 3 mm thick, with anti-graffiti coating
Certified resistance to impacts, UV rays, and temperature fluctuations from –40 °C to +50 °C

Engaging content
Backlit city maps with high-efficiency LEDs
Themed cultural routes (art, food & wine, architecture, green routes)
QR codes and NFC tags unlock multilingual insights, podcasts, and AR tours directly on the visitor’s smartphone

Perfect for any setting
From the redevelopment of a historic city center to the design of a new waterfront, our totems blend seamlessly into the local aesthetics thanks to customizable finishes (wood, corten steel, stainless steel) and a slim form factor.

Value for the territory
+37%* increase in the average time tourists spend along suggested routes*
Anonymous data collection on visitor flows to optimize events and transportation
Increased sales for businesses located along the highlighted routes

(*Average data for three Italian cities, 2023–24)

If you’re looking for an experienced wayfinding partner to help improve orientation and flow management, get in touch for a personalized consultation: info@seberg.it