Experiential signage for museums and cultural spaces

In museums and cultural spaces, signage isn’t a technical element: it’s part of the visitor experience.
It helps with orientation, but above all, it contributes to the narrative of the place.
For this reason, the structures must respect the architecture, integrate with the visual identity, and ensure materials and proportions that don’t disrupt the enjoyment of the works.

Interchangeable panels

Interchangeable panels represent a simple and strategic solution: they allow you to update your visual communication without replacing the entire structure.
This means:
• lower recurring costs
• rapid updates

Modularity in urban wayfinding

Modularity will be one of the most significant trends in urban wayfinding systems in 2025.
Cities are changing, spaces are transforming, and signage must be able to adapt without becoming a constant cost or an inconsistent element.
Modularity allows you to update panels, graphics, and directions without replacing the structures.
This means durability, sustainability, and urban responsiveness.