The Evolution of Signage: From Hieroglyphics to Today

1. From carved stones to medieval symbolism
The Egyptians carved hieroglyphics to orient worshippers and merchants along their temples; the Romans placed milestones marking distances to guide travelers on the Appian Way.In the Middle Ages, the scallop shell of Santiago became the first “logo” for an international itinerary: simply following it led to the Galician cathedral.

2. Industrial Revolution: the city lit up at night
With urban growth, cast iron and later illuminated signs organized traffic flows in chaotic streets, while train stations standardized pictograms and colors for transnational passengers.