Innovation and sustainability
Every SEBERG project involves much more than a signage system; it’s a clear vision, built on two fundamental pillars:
Constant innovation
Customizable suspended panels
pannelli sospesi personalizzabilicustomizable suspended panelsltrltrIn architettura, ed in particolare nel wayfinding ogni elemento racconta una scelta.In architecture, and particularly in wayfinding, every element tells a story.ltrltrI pannelli sospesi, ad esempio, nascono per unire chiarezza visiva e cura dei materiali, in contesti dove l’estetica non può prescindere dalla funzionalità.Suspended panels, for example, are designed to combine visual clarity and attention to materials, in contexts where aesthetics cannot be separated from functionality.ltrltrUtilizziamo materiali come:
Plexiglass e policarbonato: per leggerezza e trasparenza
Vetro stratificato per un’eleganza solida e duratura
Alluminio e acciaio per una resa strutturale sottile ma resistenteWe use materials such as:
Plexiglass and polycarbonate: for lightness and transparency
Laminated glass for solid and long-lasting elegance
Aluminum and steel for a thin yet durable structureOgni pannello viene progettato per integrarsi con impianti esistenti e concept architettonici complessi, ideale in ambienti come:Each panel is designed to integrate with existing systems and complex architectural concepts, ideal for environments such as:Aeroporti
Ospedali e strutture sanitarie
Centri commerciali
Sedi istituzionali e PA
Showroom e ambienti corporateAirports
Hospitals and healthcare facilities
Shopping centers
Institutional and public administration offices
Showrooms and corporate spacesGrazie alla produzione interna e alla prototipazione su misura, riusciamo a garantire controllo totale su tempi, finiture e performance.Thanks to in-house production and custom prototyping, we can guarantee complete control over timing, finishes, and performance.Se cerchi una segnaletica sospesa che faccia dialogare spazio e identità visiva, siamo pronti a progettarla con te.If you’re looking for suspended signage that connects space and visual identity, we’re ready to design it with you.
Fonts and readability
Fonts and Readability: How We Communicate Visual Clarity
When a sign works, it’s not just because it’s “easy to read.”
Vandalism and signage
An old, damaged, obsolete, and forgotten totem pole has found new life thanks to a targeted restyling.
An installation that’s more than just signage: it’s a signal.
✅ Greater visibility
manutenzione segnaleticasignage maintenancesostituzione totem vandalizzatoreplacement of vandalized totemPHA+PHA+Il vandalismo non vincertà il design. Università Bicocca, MilanoVandalism won’t defeat design. Bicocca University, MilanltrltrUn vecchio totem danneggiato, obsoleto e dimenticato ha trovato nuova vita grazie a un restyling mirato.An old, damaged, obsolete, and forgotten totem pole has found new life thanks to a targeted restyling.ltrltrUn’installazione che non è solo segnaletica: è un segnale.An installation that is not just signage: it is a signal.ltrltrPiù visibilitàMore visibilityltrltrPiù chiarezzaMore clarityltrltrPiù decoro urbanoMore urban decorltrltrAbbiamo trasformato un punto critico in un punto di orientamento, valorizzando l’identità del campus e semplificando l’esperienza per studenti e visitatori.We transformed a critical point into a landmark, enhancing the campus’s identity and simplifying the experience for students and visitors.Un esempio concreto di come la riqualificazione può partire dai dettagli – anche quelli che in tanti smettono di vedere.A concrete example of how redevelopment can start from the details – even the ones that many fail to see.PHA+PHA+Se sei architetto, project manager, ente pubblico, seguici e contattaci in DM oppure scrivi una mail a – info@seberg.it
Chiamaci per prenotare una consulenza personalizzata: +39 035461200If you’re an architect, project manager, or public entity, follow us and contact us via DM or email:
info@seberg.it
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The advantages of metal
Imagine a passenger landing at Milan-Malpensa Airport at 7 in the morning: in less than 30 seconds he knows where to collect his luggage. Or a visitor who enters a university campus and already feels “at home”.
Behind that experience there is much more than a sign: there is the choice of the right material.
Let’s start with metal:
The importance of maintenance
After installation, signage is often forgotten.
Dust, impacts, and small layout changes reduce readability and impact the experience of those who use your spaces—airports, campuses, shopping malls, hospitals, public administrations.
In 60% of the buildings we visit, we find damaged signs or outdated information. Yet signage is your brand’s first physical touchpoint.
For our B2B partners we have developed a sign maintenance service, born from the experience of those who follow the entire life cycle of the project: design -> production -> installation -> maintenance
The Evolution of Signage: From Hieroglyphics to Today
1. From carved stones to medieval symbolism
The Egyptians carved hieroglyphics to orient worshippers and merchants along their temples; the Romans placed milestones marking distances to guide travelers on the Appian Way.
2. Industrial Revolution: the city lit up at night
With urban growth, cast iron and later illuminated signs organized traffic flows in chaotic streets, while train stations standardized pictograms and colors for transnational passengers.
