Do you know why pink is often used in hospital projects?
It’s not (just) an aesthetic choice.
Pink is a color that communicates tranquility, care, empathy. It has been identified as the ideal shade to represent spaces dedicated to health, especially in hospital and outpatient settings.
Un unico referente, mille soluzioni. Per il progetto ChorusLife a Bergamo, non ci siamo limitati a “realizzare la segnaletica”. We have taken on the role of general contractor, also taking care of many processes that, usually, are outside the competences of those who only deal with wayfinding. A complex and articulated intervention that required planning,…
just an aesthetic question: it is a functional tool that guides, reassures, simplifies.
From the waiting room to the ward, every indication must be clear, visible, intuitive.
Every space has unique dynamics. That’s why we always start with a question: how can we make orientation simple and intuitive for everyone?
We analyze the flows.
We design the path.
We produce each element internally.
We offer solutions that are upgradable and integrated with the architecture.
