{"id":8070,"date":"2026-04-24T08:01:49","date_gmt":"2026-04-24T08:01:49","guid":{"rendered":"https:\/\/www.seberg.it\/wayfinding-as-a-branding-tool\/"},"modified":"2026-04-30T08:17:00","modified_gmt":"2026-04-30T08:17:00","slug":"wayfinding-as-a-branding-tool","status":"publish","type":"post","link":"https:\/\/www.seberg.it\/en\/wayfinding-as-a-branding-tool\/","title":{"rendered":"Wayfinding as a branding tool"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<span class=\"break-words tvm-parent-container\"><span dir=\"ltr\">A company&#8217;s brand doesn&#8217;t just exist in its logo. It lives in the spaces where people work every day. <\/span><\/span><\/p>\n<p>Colors, materials, typography, coherence from one floor to the next: every element communicates something\u2014to those who work there, to those who visit, to those who enter for the first time.<\/p>\n<p>A custom-designed wayfinding system transforms hallways, reception areas, and common areas into an extension of your corporate identity.[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gallery-carousel-shortcode.gallery-carousel-shortcode-id-796fc4b1a63a158ccd0ad952d4c1f737.owl-carousel .owl-nav div {\n  width: 36px;\n  height: 36px;\n  border-radius: 500px;\n}\n.dt-arrow-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-796fc4b1a63a158ccd0ad952d4c1f737.owl-carousel .owl-nav div:not(:hover):before {\n  border-width: 0px;\n}\n.dt-arrow-hover-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-796fc4b1a63a158ccd0ad952d4c1f737.owl-carousel 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class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1080\" data-large_image_height=\"1350\" data-dt-img-description=\"\" title=\"wayfinding branding tool 1\"><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201080%201350&#39;%2F%3E\" data-src=\"https:\/\/www.seberg.it\/wp-content\/uploads\/2026\/04\/wayfinding-strumento-di-branding-1.jpg\" data-srcset=\"https:\/\/www.seberg.it\/wp-content\/uploads\/2026\/04\/wayfinding-strumento-di-branding-1.jpg 1080w\" loading=\"eager\" style=\"--ratio: 1080 \/ 1350\" sizes=\"(max-width: 1080px) 100vw, 1080px\" alt=\"\" width=\"1080\" height=\"1350\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"8071\" data-date=\"2026-04-30T08:02:50+00:00\" data-name=\"wayfinding strumento di branding 2\"><figure class=\"post\"><a href=\"https:\/\/www.seberg.it\/wp-content\/uploads\/2026\/04\/wayfinding-strumento-di-branding-2.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1080\" data-large_image_height=\"1350\" data-dt-img-description=\"\" title=\"wayfinding strumento di branding 2\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201080%201350&#39;%2F%3E\" data-src=\"https:\/\/www.seberg.it\/wp-content\/uploads\/2026\/04\/wayfinding-strumento-di-branding-2.jpg\" data-srcset=\"https:\/\/www.seberg.it\/wp-content\/uploads\/2026\/04\/wayfinding-strumento-di-branding-2.jpg 1080w\" loading=\"eager\" style=\"--ratio: 1080 \/ 1350\" sizes=\"(max-width: 1080px) 100vw, 1080px\" alt=\"\" width=\"1080\" height=\"1350\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"8072\" data-date=\"2026-04-30T08:02:51+00:00\" data-name=\"wayfinding strumento di branding 3\"><figure class=\"post\"><a href=\"https:\/\/www.seberg.it\/wp-content\/uploads\/2026\/04\/wayfinding-strumento-di-branding-3.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1080\" data-large_image_height=\"1350\" data-dt-img-description=\"\" title=\"wayfinding strumento di branding 3\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201080%201350&#39;%2F%3E\" data-src=\"https:\/\/www.seberg.it\/wp-content\/uploads\/2026\/04\/wayfinding-strumento-di-branding-3.jpg\" data-srcset=\"https:\/\/www.seberg.it\/wp-content\/uploads\/2026\/04\/wayfinding-strumento-di-branding-3.jpg 1080w\" loading=\"eager\" style=\"--ratio: 1080 \/ 1350\" sizes=\"(max-width: 1080px) 100vw, 1080px\" alt=\"\" width=\"1080\" height=\"1350\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"8073\" data-date=\"2026-04-30T08:02:52+00:00\" data-name=\"wayfinding strumento di branding 4\"><figure class=\"post\"><a href=\"https:\/\/www.seberg.it\/wp-content\/uploads\/2026\/04\/wayfinding-strumento-di-branding-4.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1080\" data-large_image_height=\"1350\" data-dt-img-description=\"\" title=\"wayfinding strumento di branding 4\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201080%201350&#39;%2F%3E\" data-src=\"https:\/\/www.seberg.it\/wp-content\/uploads\/2026\/04\/wayfinding-strumento-di-branding-4.jpg\" data-srcset=\"https:\/\/www.seberg.it\/wp-content\/uploads\/2026\/04\/wayfinding-strumento-di-branding-4.jpg 1080w\" loading=\"eager\" style=\"--ratio: 1080 \/ 1350\" sizes=\"(max-width: 1080px) 100vw, 1080px\" alt=\"\" width=\"1080\" height=\"1350\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A company&#8217;s brand doesn&#8217;t just exist in its logo. It lives in the spaces where people work every day. <\/p>\n<p>Colors, materials, typography, coherence from one floor to the next: every element communicates something\u2014to those who work there, to those who visit, to those who enter for the first time.<\/p>\n<p>A custom-designed wayfinding system transforms hallways, reception areas, and common areas into an extension of your corporate identity.<\/p>\n","protected":false},"author":1,"featured_media":8069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-8070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-35","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wayfinding as a branding tool - Seberg Srl<\/title>\n<meta name=\"description\" content=\"A company&#039;s brand lives beyond its logo. It lives in the spaces where people work every day. Colors, materials, typography, consistency from floor to floor: every element communicates something\u2014to those who work there, to visitors, to those who enter for the first time. A custom-designed wayfinding system transforms hallways, reception areas, and common areas into an extension of the corporate identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seberg.it\/en\/wayfinding-as-a-branding-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wayfinding as a branding tool - Seberg Srl\" \/>\n<meta property=\"og:description\" content=\"A company&#039;s brand lives beyond its logo. It lives in the spaces where people work every day. 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