{"id":6679,"date":"2025-10-09T08:26:54","date_gmt":"2025-10-09T08:26:54","guid":{"rendered":"https:\/\/www.seberg.it\/safety-signs\/"},"modified":"2025-11-02T08:48:15","modified_gmt":"2025-11-02T08:48:15","slug":"safety-signs","status":"publish","type":"post","link":"https:\/\/www.seberg.it\/en\/safety-signs\/","title":{"rendered":"Safety signs"},"content":{"rendered":"

[vc_row content_placement=”middle”][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

\n
\n
\n

60% of wayfinding errors arise from signs that are readable \u201cin the studio,\u201d but not in reality.<\/span><\/span><\/p>\n

In designing complex spaces, signage is not a graphic detail: it is an invisible infrastructure.<\/p>\n

A sign designed on a screen may seem clear, but in a crowded terminal it becomes the weak point that generates queues and disorientation.<\/p>\n

Working on reading distance and contrast, tested on site, radically changes the experience;<\/p>\n

1) In an airport, it reduces security bottlenecks.
\n2) In a shopping mall, it simplifies routes and increases customer retention.
\n3) In a public administration, it makes its services more accessible.<\/p>\n

Real readability is the first tool for flow design.<\/p>\n

How do you test signage in the studio before making it final?<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”6660″ img_size=”full” alignment=”center” onclick=”link_image” css=””][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Sixty percent of wayfinding errors arise from signs that are readable in the studio, but not in reality. When designing complex spaces, signage isn’t just a graphic detail: it’s an invisible piece of infrastructure. <\/p>\n","protected":false},"author":1,"featured_media":6660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-6679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-35","description-off"],"yoast_head":"\nSafety signs - Seberg Srl<\/title>\n<meta name=\"description\" content=\"Sixty percent of wayfinding errors arise from signs that are readable in the studio, but not in reality. When designing complex spaces, signage isn't just a graphic detail: it's an invisible piece of infrastructure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seberg.it\/en\/safety-signs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Safety signs - Seberg Srl\" \/>\n<meta property=\"og:description\" content=\"Sixty percent of wayfinding errors arise from signs that are readable in the studio, but not in reality. When designing complex spaces, signage isn't just a graphic detail: it's an invisible piece of infrastructure.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seberg.it\/en\/safety-signs\/\" \/>\n<meta property=\"og:site_name\" content=\"Seberg Srl\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T08:26:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-02T08:48:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seberg.it\/wp-content\/uploads\/2025\/11\/Segnaletica-di-sicurezza.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.seberg.it\/en\/safety-signs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.seberg.it\/en\/safety-signs\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.seberg.it\/en\/#\/schema\/person\/0617f436c645115dc98aa8ccfd0ece7c\"},\"headline\":\"Safety signs\",\"datePublished\":\"2025-10-09T08:26:54+00:00\",\"dateModified\":\"2025-11-02T08:48:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.seberg.it\/en\/safety-signs\/\"},\"wordCount\":156,\"publisher\":{\"@id\":\"https:\/\/www.seberg.it\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.seberg.it\/en\/safety-signs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.seberg.it\/wp-content\/uploads\/2025\/11\/Segnaletica-di-sicurezza.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.seberg.it\/en\/safety-signs\/\",\"url\":\"https:\/\/www.seberg.it\/en\/safety-signs\/\",\"name\":\"Safety signs - Seberg Srl\",\"isPartOf\":{\"@id\":\"https:\/\/www.seberg.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.seberg.it\/en\/safety-signs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.seberg.it\/en\/safety-signs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.seberg.it\/wp-content\/uploads\/2025\/11\/Segnaletica-di-sicurezza.jpg\",\"datePublished\":\"2025-10-09T08:26:54+00:00\",\"dateModified\":\"2025-11-02T08:48:15+00:00\",\"description\":\"Sixty percent of wayfinding errors arise from signs that are readable in the studio, but not in reality. When designing complex spaces, signage isn't just a graphic detail: it's an invisible piece of infrastructure.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.seberg.it\/en\/safety-signs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.seberg.it\/en\/safety-signs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.seberg.it\/en\/safety-signs\/#primaryimage\",\"url\":\"https:\/\/www.seberg.it\/wp-content\/uploads\/2025\/11\/Segnaletica-di-sicurezza.jpg\",\"contentUrl\":\"https:\/\/www.seberg.it\/wp-content\/uploads\/2025\/11\/Segnaletica-di-sicurezza.jpg\",\"width\":1080,\"height\":1350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.seberg.it\/en\/safety-signs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.seberg.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Safety signs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.seberg.it\/en\/#website\",\"url\":\"https:\/\/www.seberg.it\/en\/\",\"name\":\"Seberg srl\",\"description\":\"Segnaletica e wayfinding, progettazione e produzione\",\"publisher\":{\"@id\":\"https:\/\/www.seberg.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.seberg.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.seberg.it\/en\/#organization\",\"name\":\"Seberg srl\",\"url\":\"https:\/\/www.seberg.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.seberg.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.seberg.it\/wp-content\/uploads\/2024\/01\/logo-nuovo-seberg-grigio-blu.png\",\"contentUrl\":\"https:\/\/www.seberg.it\/wp-content\/uploads\/2024\/01\/logo-nuovo-seberg-grigio-blu.png\",\"width\":2560,\"height\":815,\"caption\":\"Seberg srl\"},\"image\":{\"@id\":\"https:\/\/www.seberg.it\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/seberg-srl\/posts\/?feedView=all\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.seberg.it\/en\/#\/schema\/person\/0617f436c645115dc98aa8ccfd0ece7c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3556e26012793fb67a2b7e2f8297e78104e5971db117f4f2b7a880ede11a9d8a?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3556e26012793fb67a2b7e2f8297e78104e5971db117f4f2b7a880ede11a9d8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3556e26012793fb67a2b7e2f8297e78104e5971db117f4f2b7a880ede11a9d8a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/www.seberg.it\"],\"url\":\"https:\/\/www.seberg.it\/en\/author\/underground\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Safety signs - Seberg Srl","description":"Sixty percent of wayfinding errors arise from signs that are readable in the studio, but not in reality. When designing complex spaces, signage isn't just a graphic detail: it's an invisible piece of infrastructure.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.seberg.it\/en\/safety-signs\/","og_locale":"en_US","og_type":"article","og_title":"Safety signs - Seberg Srl","og_description":"Sixty percent of wayfinding errors arise from signs that are readable in the studio, but not in reality. When designing complex spaces, signage isn't just a graphic detail: it's an invisible piece of infrastructure.","og_url":"https:\/\/www.seberg.it\/en\/safety-signs\/","og_site_name":"Seberg Srl","article_published_time":"2025-10-09T08:26:54+00:00","article_modified_time":"2025-11-02T08:48:15+00:00","og_image":[{"width":1080,"height":1350,"url":"https:\/\/www.seberg.it\/wp-content\/uploads\/2025\/11\/Segnaletica-di-sicurezza.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.seberg.it\/en\/safety-signs\/#article","isPartOf":{"@id":"https:\/\/www.seberg.it\/en\/safety-signs\/"},"author":{"name":"admin","@id":"https:\/\/www.seberg.it\/en\/#\/schema\/person\/0617f436c645115dc98aa8ccfd0ece7c"},"headline":"Safety signs","datePublished":"2025-10-09T08:26:54+00:00","dateModified":"2025-11-02T08:48:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.seberg.it\/en\/safety-signs\/"},"wordCount":156,"publisher":{"@id":"https:\/\/www.seberg.it\/en\/#organization"},"image":{"@id":"https:\/\/www.seberg.it\/en\/safety-signs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.seberg.it\/wp-content\/uploads\/2025\/11\/Segnaletica-di-sicurezza.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.seberg.it\/en\/safety-signs\/","url":"https:\/\/www.seberg.it\/en\/safety-signs\/","name":"Safety signs - Seberg Srl","isPartOf":{"@id":"https:\/\/www.seberg.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.seberg.it\/en\/safety-signs\/#primaryimage"},"image":{"@id":"https:\/\/www.seberg.it\/en\/safety-signs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.seberg.it\/wp-content\/uploads\/2025\/11\/Segnaletica-di-sicurezza.jpg","datePublished":"2025-10-09T08:26:54+00:00","dateModified":"2025-11-02T08:48:15+00:00","description":"Sixty percent of wayfinding errors arise from signs that are readable in the studio, but not in reality. When designing complex spaces, signage isn't just a graphic detail: it's an invisible piece of infrastructure.","breadcrumb":{"@id":"https:\/\/www.seberg.it\/en\/safety-signs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.seberg.it\/en\/safety-signs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.seberg.it\/en\/safety-signs\/#primaryimage","url":"https:\/\/www.seberg.it\/wp-content\/uploads\/2025\/11\/Segnaletica-di-sicurezza.jpg","contentUrl":"https:\/\/www.seberg.it\/wp-content\/uploads\/2025\/11\/Segnaletica-di-sicurezza.jpg","width":1080,"height":1350},{"@type":"BreadcrumbList","@id":"https:\/\/www.seberg.it\/en\/safety-signs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.seberg.it\/en\/"},{"@type":"ListItem","position":2,"name":"Safety signs"}]},{"@type":"WebSite","@id":"https:\/\/www.seberg.it\/en\/#website","url":"https:\/\/www.seberg.it\/en\/","name":"Seberg srl","description":"Segnaletica e wayfinding, progettazione e produzione","publisher":{"@id":"https:\/\/www.seberg.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.seberg.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.seberg.it\/en\/#organization","name":"Seberg srl","url":"https:\/\/www.seberg.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.seberg.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.seberg.it\/wp-content\/uploads\/2024\/01\/logo-nuovo-seberg-grigio-blu.png","contentUrl":"https:\/\/www.seberg.it\/wp-content\/uploads\/2024\/01\/logo-nuovo-seberg-grigio-blu.png","width":2560,"height":815,"caption":"Seberg srl"},"image":{"@id":"https:\/\/www.seberg.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/seberg-srl\/posts\/?feedView=all"]},{"@type":"Person","@id":"https:\/\/www.seberg.it\/en\/#\/schema\/person\/0617f436c645115dc98aa8ccfd0ece7c","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3556e26012793fb67a2b7e2f8297e78104e5971db117f4f2b7a880ede11a9d8a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3556e26012793fb67a2b7e2f8297e78104e5971db117f4f2b7a880ede11a9d8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3556e26012793fb67a2b7e2f8297e78104e5971db117f4f2b7a880ede11a9d8a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.seberg.it"],"url":"https:\/\/www.seberg.it\/en\/author\/underground\/"}]}},"_links":{"self":[{"href":"https:\/\/www.seberg.it\/en\/wp-json\/wp\/v2\/posts\/6679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seberg.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seberg.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seberg.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seberg.it\/en\/wp-json\/wp\/v2\/comments?post=6679"}],"version-history":[{"count":3,"href":"https:\/\/www.seberg.it\/en\/wp-json\/wp\/v2\/posts\/6679\/revisions"}],"predecessor-version":[{"id":6682,"href":"https:\/\/www.seberg.it\/en\/wp-json\/wp\/v2\/posts\/6679\/revisions\/6682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seberg.it\/en\/wp-json\/wp\/v2\/media\/6660"}],"wp:attachment":[{"href":"https:\/\/www.seberg.it\/en\/wp-json\/wp\/v2\/media?parent=6679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seberg.it\/en\/wp-json\/wp\/v2\/categories?post=6679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seberg.it\/en\/wp-json\/wp\/v2\/tags?post=6679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}