Porta Nuova is a project that has redesigned the Milan skyline, created new opportunities and spaces, combining tradition and innovation, to improve the environment in which a considerable number of people works and lives.
Including 3 renowned Milanese districts (Garibaldi, Varesine and Isola), the number of users to be addressed is clearly noticeable.
To allow an effective management of the flow of people, an easily readable signage, at the same time modern and able to fit perfectly into the particular urban context, was an imperative to be respected.
The vertical signs designed and realized by Seberg include:
– directional totems with convex modular panels, indicating the shops on the square. The panels are interchangeable to allow easy future changes in case of changes in commercial activities;
– Directional signs on poles, consisting of modular plates, supported by vertical posts. These products are ideal for giving directions, as they are completed with a map on an aluminum lectern, to make the orientation of the users even easier;
– Finally, stainless steel numbers and letters identify house numbers and the name of the residential buildings.